My sprout story Miriam Sommer FRESH SPROUTS

It is nice to know the person behind a shop.
So here you get the story of my wonderful journey with FRESH SPROUTS, and how my sprout story started purely for training purposes.

My sprout story by Miriam Sommer


My name is Miriam Sommer. I was born in 1977 and I am the woman behind FRESH SPROUTS. My education is cand. mag. in Danish and Communication from the University of Copenhagen.

The story of FRESH SPROUTS started in 2010. At that time I worked part time as a copywriter at a small publishing house and had my own communications company on the sidelines.

I wanted to sharpen my professional skills, so I had hands-on experience in the latest online development for the benefit of my clients.

That is why I decided to build my own brand.

Miriam Sommer owner of FRESH SPROUTS


I had four requirements for my test brand:

  1. My brand had to be innovative, so that it did not disappear in the mass of competitors.
  2. The topic should interest me.
  3. My work should benefit others, so I got readers and thereby useful feedback on my efforts.
  4. The brand should be able to grow in all directions to provide an online ‘playground’ for me.

My choice of topic was easy. At that time I was living on raw food, and although there was a very limited selection of sprouting seeds here in Denmark, I had grown sprouts intensely for many years.

Therefore, I was naturally interested in learning more about the small nutritious plants through communicating about them on many forms.

Miriam Sommer with sprout book FRESH SPROUTS


The Danish readers were delighted with the website, and I soon received important feedback to develop it further. Soon it was time to expand with a book.

I wrote the book partly because – like all people – I had a book in me. Partly because the book sale could cover some of the cost of my many plans to improve the website and share more of my knowledge of sprouts.

To my great delight, the Danish health food stores, libraries and readers welcomed the book. As soon as I could, I invested in better photo equipment for better photos, videos and social media.

I completely loved the little hobby project that challenged me on all professional levels. I soon spent 20 hours + each week developing the brand.

My sprout story FRESH SPROUTS by Miriam Sommer


Now, there is not so much fun in sharing a lot of knowledge about sprouts if readers cannot get hold of sprouting seeds to grow all the sprouts.

There was only a small selection of sprouting seeds in a few stores in Denmark in 2010. I missed the great variety of organic sprout seeds I could see abroad. I wanted the luxury of choice for my Danish readers too.

That is why I started importing organic sprouting seeds and opened my online all Danish webshop in 2013. Now – in 2020 – the time has finally come to expand to the rest of Europe.

And the communications company? Well, I still take a few customers in that, when it feels right to supplement my sprout project.

miriam sommer owner of FRESH SPROUTS


My passion for sprouting and the joy of taking pictures of the little beauties planted a great desire in my heart: To create a beautiful and functional sprouter to grow the lovely, little plants.

I had long since drawn the design for the sprouter, and had saved up for the tool since 2010.

My dream finally came true in 2016. After a long search I had found a skilled plastic manufacturer who was willing to create the molding tool for me and produce my design. In January 2017, my beautiful SproutPearl sprouter was launched.

Miriam Sommer FRESH SPROUTS 2018


As you can probably sense, I have big plans for FRESH SPROUTS. I wish you and all green lovers have easy access to enjoying home-grown sprouts year round. Therefore, you can look forward to innovative initiatives from me in the future.

If you like this website and would like for FRESH SPROUTS to grow and for me to share even more knowledge with you, you are very welcome to buy one of my products in the shop >

A just as big help is if you would link to from your own blog.

I put the profit from your purchase back into creating more blog posts, videos, ebooks and newsletters. All this in the hope that I can teach even more about the many benefits and joys of growing organic sprouts.